About AFCO MENA

The franchising arm of a multi-brand operator.

AFCO MENA is the franchising arm of a portfolio of F&B brands, supported by sister companies specialising in food technology, logistics and information technology. The group is part of AAK Holding and is headquartered in Dammam, Saudi Arabia.

From one brand to a multi-brand operator

CasaPasta was founded in 2006. Multi-brand expansion began in 2015, the first international branch opened in 2025 and AFCO MENA franchising was structured in 2026. The portfolio now comprises four brands operating 150+ outlets across 13+ cities, according to the 2026 franchise brochure.

Values

Five commitments, and the support behind each.

Each value is a commitment we make to partners. The line beneath it names the practical mechanism that supports it today. It describes process, not a guaranteed outcome.

01
Partner Profitability First
Commitment: We succeed only when our partners are profitable.
How it is supported
Feasibility study and review of each candidate business plan before approval.
02
Full Transparency
Commitment: Clear economics and open data, before and after signing.
How it is supported
Full financial model shared after NDA; Sara Connect analytics at store and network level.
03
Operational Excellence
Commitment: One audited, measured standard in every outlet.
How it is supported
Operations audits, recruitment and training, and ongoing training after opening.
04
Governance & Accountability
Commitment: Institutional controls, legal compliance and clear decision rights.
How it is supported
Defined qualification steps: NDA, diligence, LOI and franchise agreement.
05
Long-term Partnership
Commitment: Regular reviews and shared growth plans.
How it is supported
Ongoing operational support, marketing fund and brand support, and R&D menu refresh.

Milestones

Twenty years, four milestones.

2006
CasaPasta founded
2015
Multi-brand expansion begins
2025
First international branch
2026
AFCO MENA franchising structured

Source: AFCO MENA Franchise Brochure 2026

Group capabilities behind every partner

Franchisees are backed by an in-house ecosystem of sister companies covering food manufacturing and supply, R&D, restaurant technology and design and fit-out.

Group capabilities

Manufacturing, supply, R&D and technology in house.

Franchisees are backed by AFCO MENA's ecosystem of sister companies.

Food Tech

Manufacturing and supply

Produces CasaPasta's signature sauces and core ingredients, protecting recipe consistency while enabling localised sourcing to match market taste preferences. Partners also receive supply chain access.

R&D

Menu development

Ongoing R&D and menu refresh across the portfolio, available to partners after opening.

Anaan Al Samaa

Restaurant technology

Sara POS, a proprietary restaurant POS with aggregator integration, and Sara Connect, an analytics platform delivering sales, product mix and channel performance insight at store and network level.

Design consultancy

Design and fit-out

For the first opening, supports the full fit-out journey, from technical drawings and 3D renderings to on-site execution.

Company overview

Institutional profile

AFCO MENA holds the franchise rights to the group's four restaurant brands and manages partner relationships from qualification through ongoing support.

Entity: AFCO Mena Company (شركة أفكو الشرق الأوسط)
Group: AAK Holding
Commercial Registration: 7054834895
Headquarters: Dammam, Saudi Arabia
Brands: CasaPasta, Okashi, Poshak, Chick N Dip

Investor access

Information released in stages.

Full financial model shared after NDA

Detailed economics by brand and format are shared once a confidentiality agreement is in place. Request the NDA through the enquiry form and our team will respond directly. Indicative figures are not a forecast or a guarantee of returns.

Request the NDA

NDA requests are handled by the franchise team after enquiry review.

Discuss a market with our franchise team.

Get Started

Submit an enquiry